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| PayPer Click |
Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines.
With search engines, pay per click advertisements are usually text ads placed near organic / natural search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount based on the bid amount / position where it is placed by the Search Engine. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC). |
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